Mod Mom Furniture: From Shark Tank to Success in the Children’s Furniture Industry
The Mod Mom Furniture Story
Mod Mom Furniture is a children’s furniture company founded in 2005 by Kiersten Hathcock. Kiersten is a talented designer with a passion for creating functional, stylish, and safe furniture for children. After the birth of her daughter in 2001, Kiersten struggled to find furniture that met her standards of quality, safety, and style. This led her to create her own line of furniture, which she called Mod Mom Furniture.
Kiersten started Mod Mom Furniture in her garage with a single product, the Gracie Toy Box, which was named after her daughter. The Gracie Toy Box was designed to look like a vintage trailer, and it quickly gained popularity among parents who were looking for unique and functional toy storage solutions for their children.
As Kiersten’s business grew, she continued to develop new products that were both stylish and functional. Her furniture designs were inspired by mid-century modern style, and they were made from eco-friendly materials like bamboo and birch plywood. Her products were also designed to be safe for children, with rounded edges and non-toxic finishes.
In 2009, Kiersten auditioned for the popular TV show Shark Tank, where entrepreneurs pitch their businesses to a panel of investors in the hopes of securing funding. Kiersten was seeking an investment of $50,000 in exchange for 15% of her company.
Mod Mom Furniture on Shark Tank
Kiersten’s pitch for Mod Mom Furniture on Shark Tank was a huge success. She impressed the panel of investors with her unique and stylish furniture designs, as well as her passion for creating safe and eco-friendly products for children. Ultimately, she secured an investment of $50,000 from investor Barbara Corcoran in exchange for 25% of her company.
The exposure that Kiersten received from Shark Tank helped to catapult Mod Mom Furniture to success. Sales of her products skyrocketed, and Kiersten was able to expand her product line to include a variety of furniture products for children, including cribs, play tables, and chairs.
Mod Mom Furniture Today
Today, Mod Mom Furniture is a thriving business that continues to grow and evolve. Kiersten’s commitment to quality, safety, and style has earned her a loyal following of customers who appreciate her unique and functional furniture designs. Her products are sold through a network of retail partners, as well as through her own website.
Mod Mom Furniture has also received numerous awards and accolades for its innovative and eco-friendly designs. In 2010, the company was named one of the Top 10 Green Furniture Designers by Apartment Therapy, and in 2012, Mod Mom Furniture was a finalist in the Martha Stewart American Made Awards.
Frequently Asked Questions (FAQs)
What materials are Mod Mom Furniture products made from?
Mod Mom Furniture products are made from a variety of eco-friendly materials, including bamboo, birch plywood, and non-toxic finishes. The company is committed to creating safe and sustainable products for children.
Where can I buy Mod Mom Furniture products?
Mod Mom Furniture products are sold through a network of retail partners, as well as through the company’s website. You can find a list of retail partners on the Mod Mom Furniture website.
What types of furniture products does Mod Mom Furniture offer?
Mod Mom Furniture offers a variety of furniture products for children, including toy boxes, play tables, chairs, and cribs. All of the company’s furniture is designed to be both stylish and functional, with a focus on safety and eco-friendliness.
How has Mod Mom Furniture evolved since its appearance on Shark Tank?
Since appearing on Shark Tank, Mod Mom Furniture has continued to evolve and expand. The company has added new products to its line, as well as new retail partners. Kiersten Hathcock, the company’s founder, has also become a prominent voice in the children’s furniture industry, speaking at events and conferences and sharing her knowledge and expertise with others in the field.
What sets Mod Mom Furniture apart from other children’s furniture companies?
What sets Mod Mom Furniture apart from other children’s furniture companies is its focus on quality, safety, and eco-friendliness. The company’s designs are both functional and stylish, with a mid-century modern aesthetic that sets them apart from other children’s furniture products on the market. Additionally, Mod Mom Furniture is committed to using eco-friendly materials and non-toxic finishes, ensuring that its products are safe for children and the environment.
