Who is Bob from Bob’s Discount Furniture?

Bob’s Discount Furniture is one of the largest and fastest-growing furniture retailers in the United States. The chain offers a variety of furniture, including living room sets, bedroom sets, dining room sets, mattresses, and home decor items. The man behind the brand, Bob Kaufman, is known for his charming personality and catchy TV commercials. In this article, we will delve into the life and career of Bob Kaufman and answer some frequently asked questions about Bob’s Discount Furniture.

Who is Bob Kaufman?

Bob Kaufman was born on August 24, 1950, in New York City. He grew up in a modest family in Brooklyn and Queens and graduated from Queens College with a degree in English. After college, Bob joined his family’s bedding business, which eventually led him to the furniture business.

In 1991, Bob Kaufman opened his first furniture store, called Bob’s Discount Furniture, in Newington, Connecticut. The store was an immediate success, and Bob quickly expanded his business to multiple locations throughout Connecticut and Massachusetts. Today, Bob’s Discount Furniture has over 140 stores in 20 states and is one of the largest furniture retailers in the country.

How did Bob’s Discount Furniture become so popular?

Bob’s Discount Furniture became popular because of Bob Kaufman’s natural talent for marketing and his commitment to low prices. From the beginning, Bob’s Discount Furniture offered a wide variety of furniture styles and brands at prices that were significantly lower than those of its competitors. Bob Kaufman’s catchy TV commercials featuring his slogan “Dare to Compare” helped to establish the brand and make it memorable to consumers.

In addition to his marketing skills, Bob Kaufman put a strong emphasis on customer service. Bob’s Discount Furniture stores are known for their friendly and helpful salespeople, who are trained to help customers find the perfect furniture at the best price.

Another factor that contributed to Bob’s success was his commitment to giving back to the community. Bob’s Discount Furniture donates a portion of its profits to several charities, including the Autism Speaks foundation, which is dedicated to raising awareness and funding research to help individuals with autism.

What is Bob Kaufman’s role in the company today?

Although Bob Kaufman remains actively involved in the day-to-day operations of Bob’s Discount Furniture, he has recently taken a step back from his role as CEO to focus on other aspects of the business. In 2017, Bob’s son, Rick Kaufman, was appointed as CEO, and Bob became the company’s executive chairman.

Even with his reduced role, Bob Kaufman remains a visible figurehead for the company. He appears in many of the company’s TV commercials and is active on social media, where he enjoys interacting with customers and fans. Bob is also known for his public appearances and charitable work in the community.

What makes Bob’s Discount Furniture different from other furniture stores?

There are several things that set Bob’s Discount Furniture apart from other furniture stores. One of the most significant differences is the company’s commitment to offering low prices. Bob Kaufman is known for his slogan “Dare to Compare,” which refers to the company’s willingness to match or beat any competitor’s prices.

In addition to low prices, Bob’s Discount Furniture stores have a fun and welcoming atmosphere. Unlike some other furniture stores, Bob’s does not have a high-pressure sales environment, and its salespeople are known for their friendly and helpful attitudes.

Another unique aspect of Bob’s Discount Furniture is its focus on giving back to the community. The company donates a portion of its profits to several charities, including Autism Speaks, Save the Children, and more.

FAQs

Q: What types of furniture does Bob’s Discount Furniture sell?
A: Bob’s Discount Furniture sells a wide variety of furniture for the living room, bedroom, dining room, and home office. The company also offers mattresses and home decor items.

Q: Does Bob’s Discount Furniture offer financing?
A: Yes, Bob’s Discount Furniture offers a variety of financing options, including store credit cards and lease-to-own programs.

Q: Where are Bob’s Discount Furniture stores located?
A: Bob’s Discount Furniture stores are located in 20 states across the United States.

Q: Does Bob’s Discount Furniture offer delivery?
A: Yes, Bob’s Discount Furniture offers delivery to customers in most areas. Delivery fees vary depending on the location and time of delivery.

Q: What is Bob’s Discount Furniture return policy?
A: Bob’s Discount Furniture offers a 7-day return policy on most items. Certain items, like mattresses, have different return policies. Customers should check the return policy before making a purchase.

Q: What is the Bob’s Discount Furniture warranty?
A: Bob’s Discount Furniture offers a warranty on most furniture items. The length and terms of the warranty vary depending on the item. Customers should check the warranty information before making a purchase.

In conclusion, Bob Kaufman is the man behind the successful furniture retailer Bob’s Discount Furniture. Kaufman’s natural talent for marketing and his commitment to low prices have turned Bob’s Discount Furniture into one of the largest furniture chains in the United States. Kaufman remains actively involved in the company, even as he has stepped back from his role as CEO. With its commitment to low prices, welcoming atmosphere, and charitable giving, Bob’s Discount Furniture is a unique and beloved brand for furniture shoppers across the country.